Invodo has added a number of high-profile clients, becoming the de facto leader in online video for business. In addition, the company has introduced an InPlayer rating system feature to help gather feedback from consumers and gain insight on how to further optimize video for its clients.
Invodo recently signed a number of new clients including AutoAnything, Autozone, Coffee For Less, Hammacher Schlemmer, L’Occitane, Office Depot, Really Good Stuff, and The Sports Authority. These businesses join the ranks of current Invodo clients such as Altrec, Bizchair.com, Crocs, Golfsmith, The Land of Nod, Lenovo, Living Direct and Moosejaw Mountaineering.
Amid the growing client base, Invodo has also announced the company’s newest product feature, Video Ratings and Comments. The feature allows clients to discover first-hand how the Invodo solution helps consumers shop. The feature offers online shoppers the opportunity to rate and comment on the videos they watch. Resulting data will provide insight into which video components are most useful and why. Invodo will use these findings to bolster the company’s data-driven insight into best practices for business video.
“We signed with Invodo because they’re able to meet our needs for creating video content at scale,” said Sean Belnick, Founder and CEO of Bizchair.com. “Results from their analytics platform prove that their solution is driving bottom-line results for us. We’re looking forward to deploying their new Ratings and Comments feature to learn more about our customers’ needs and preferences.”
“Measuring the effectiveness of the videos we create is incredibly valuable for us and for our clients,” said Craig Wax, CEO, Invodo. “The data and consumer feedback collected from our new InPlayer rating system will enable us to improve videos to further enhance the consumer shopping experience online.”
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