Dachis Group Launches Campaign Performance Monitor

As the old saying goes, “I know only half of my marketing is working, but I don’t know which half.” It’s especially true in the world of social media marketing, where measurement of ROI is elusive. The popular listening tools, like Radian6 and BuzzMetrics, monitor a small fraction of the social web (enough for statistical significance) to determine consumer sentiment, but that falls short when trying to understand social campaign performance. Dachis Group launches their Campaign Performance Monitor today, which produces insights like the one below.

“Aside from the dead simple set up, unlimited multiple simultaneous campaign tracking capabilities, and real-time social campaign dashboards,” said Jeff Dachis, CEO and Founder, Dachis Group, “anyone wanting to generate gorgeous, ready-to-use, and up to the minute reports and presentations on the performance of your brand’s social marketing campaigns, can do so with Campaign Performance Monitor in just one click.”

“Answering the question, ‘What did we get for our social spend?’ typically results in labor intensive research and anecdotal justification,” said Erik Huddleston, EVP Product and CTO, Dachis Group. “Campaign Performance Monitor provides brand managers with the insight to scale their social engagement.”

Dachis Group‘s big data platform monitors 10 billion social behaviors and 50 million social signals daily for Global 2000 companies. If you’re company is part of the G2000, sign up for the Social Business Index for free to see your SBI score. A screenshot of the new tool is shown below.

Dachis Group Launches Campaign Performance Monitor

Dachis Group Launches Advocate Insight

Dachis Group launched the second of it’s paid SaaS applications today, named Advocate Insight. It’s built upon the same big data platform that drives the Social Business Index, Social Portfolio Insights, and the Social Performance Monitor. The product helps to solve the problem of advocate identification for large brands with thousands, or even hundreds of thousands of advocates.

Last month at the Social Business Summit in Austin, company CTO Erik Huddleston gave a presentation about the challenges of advocate identification at scale. Large brands have, on the average, 11 people tasked with engaging with their ecosystem in social channels. That level of manpower can handle listening, and responding to direct messages and comments in the social ecosystem, but there is no possible way to understand all the people that are showing you some brand love. Engaging at scale is a big data problem.

Advocate Insight doesn’t just identify your advocates in the social channels, it also performs some analysis for you to understand additional attributes your advocates, such as how many followers they have, a measure of the sentiment toward your brand, and the strength of their signal over time. Additionally, the product utilizes sophisticated machine learning and natural language processing to sift out the spammers and false advocates.

A screen shot is below. The company issued an official news release today, and there was a blog post from CTO Erik Huddleston. If you’d like to know (for free) who your top 5 advocates are, check it out here. Note that this will only work if your company is one of the top 30,000 brands in the world, and covered by the Social Business Index. TechCrunch covers the story today as well.

Disclaimer: I am the Director of the Collaboratory at Dachis Group.

Dachis Group Launches Advocate Insight

Dachis Group Launches Social Business Index

I hang out with a lot of software and SaaS types. One of the most frequent questions I get about Dachis Group is around our consulting services, and if we will ever make money in ways other than just hourly services. We’ve been quietly building some incredible “big data” capabilities, and I’m happy to say that today we’re finally launching a glimpse into that data set. It’s called the Social Business Index.

Over the past year, we’ve been utilizing all sorts of these real-time, big data software pieces with crazy names like Hadoop and Cassandra. Then we tracked down about 20,000 of the top companies, and correlated over 26,000 brands to their companies. Next we had to figure out crazy things like what Twitter accounts are owned by people who work at those companies, which blogs write about those companies, etc. By launch time we had somewhere in the neighborhood of 300 million data sources.

What does all this data tell you?

That’s the tricky part. Data is just data. We’ve decided to create some measures and metrics from the data, and to have that manifested visually as the Social Business Index. But that’s really just the tip, and the whole iceberg is waiting for you. We anticipate that other organizations will utilize the data in ways that we could have never imagined.

There are many popular and profitable software companies that help you listen to what consumers and saying. The index really does almost the opposite, by listening to what the companies, employees, and suppliers are saying and doing.

Coverage of the launch has been fantastic, with stories today from TechCrunch, The Next Web, and AdWeek. You can also read several posts about the index on the Dachis Group blog.

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Dachis Group Launches Social Business Index

Let the Panel Picking Begin! (Round 1)

Every year thousands of panels are submitted to the SXSW Interactive conference. Either lots of people have some really interesting things to say, or they are hoping to get picked to for the free pass. Whichever the motivation, voting by the public makes up about a third of the scoring. And that leads to lots of lobbying on blogs all over the world! At Dachis Group, we’re pitching 16 panels, which you can find here.

Your humble editors do not have a panel in the running, however we’d like to point out a few Austinites that have panels that need picking. So please vote! If there is a panel that we didn’t include, feel free to promote it in the comments below.

Hammurabi, Horseshoes, and Hookers in Social Media

My colleague Peter Kim’s advanced talk: Understanding why social media works the way it does can be traced back to origins well before The Cluetrain Manifesto. He’ll take a look into anthropology and the concepts of communal sharing, authority ranking, equality matching, and market pricing to analyze how social media works today. Most importantly, he’ll discuss how brands – armed with an understanding of these basic ideas – can activate them in today’s social media environment.

The Semantic Web has gone mainstream! Wanna bet?

My friend Juan Sequeda has been trying to get a Semantic web panel into SXSW for three years running. Perhaps this will be his year! From Juan: In 2005, I started learning about the so-called Semantic Web. It wasn’t till 2008, the same year I started my PhD that I finally understood what the Semantic Web was really about. At the time, I made a $1000 bet with 3 college buddies that the Semantic Web would be mainstream by the time I finished my PhD.

Women in Tech, quit bitchin’ & start doing!

By Austin entrepreneur Tina Cannon: There has been a great deal of trash talking in the social media sphere these days about women in tech or the lack there of. Some say it is the fault of the male IT machine, others says women need to “put on their big girl panties and deal with it” – either way ladies, we cannot change the game if we are not even on the field.

3 Secrets to a Killer Elevator Pitch

Josh Baer at Capital Factory is the master of the pitch. Here is his pitch for his session, a followup to last year’s standing room only session: Everyone in a startup should be able to give the “elevator pitch”, even the programmers! Having the right pitch can help you land a big customer, attract investors, and just explain what you do to your mom. Learn about the 3 secrets to a killer pitch from an expert speaker who has pitched at TechCrunch50, SXSW Accelerator and Ignite.

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Let the Panel Picking Begin! (Round 1)

Dachis Group Meet + Greet

If you’ve not been to one of our previous Dachis Group happy hours, you definitely need to swing by, say hello, and have a drink on us. We’ve got a bunch of people in town from other offices around the world, so it’s a great opportunity to share some ideas about what is going on in the world of social business.

The event is Tuesday (tomorrow) at the Hangar Lounge downtown. That’s at 5th and Colorado, and the place looks like an airplane hangar. You can’t miss it! Stop by between  6 and 8pm, and maybe you’ll even have a chance to win some ACL Festival tickets!

What: Dachis Group Meet + Greet
Where: The Hangar Lounge
When: Tuesday, August 16th from 6pm – 8pm

Give us a shout out or an RSVP on our Facebook event, and we’ll see you there!

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Dachis Group Meet + Greet

Austin Apps to Power Your Personal Economy

mobileTech Tuesday, by Steve Guengerich

thecenteroftheuniverseIn a post on TechCrunch over the holidays, entrepreneur and author Stephen Martin wrote about the premise of his new book, The Enterprise of One. In the post, Martin writes about how we have arrived at a new milestone he calls “the democratization of opportunity.”

He goes on to write a key passage about the potential for individuals:

Today, a person’s professional identity is more important than ever. Individual skills, expertise, reputation and authority have become the personal currencies of our economy. And they are the currencies that will lead us into the future… Who you are as a person, and your expertise and passions, are more important than ever. In fact, they drive your own personal enterprise.

Technology mobility is a key enabler for allowing each of us to realize our own, personal enterprise. This is because technology mobility unbinds us from physical space, allowing one to engage in whatever activity is most important at the moment, from wherever you are.

But with the upsides of mobility and democratization of opportunity there are obviously downsides as well. Among these downsides are the struggle to manage relevance and credibility, both of which are problems that various companies in Austin and beyond have been working to solve.

Examples of solutions for managing relevance range from the value proposition of an OtherInbox – “Save your [email] inbox for real people” – to the confidential network of talent matching websites from StrictlyTalent which promises to “deliver a fast, efficient and relevant process for both talent and recruiters.” Another example is Mass Relevance, recently announced to great interest but not generally available yet, for producing more relevant promotions and higher-value marketing.

For managing credibility, there are a number of companies producing solutions, based on an interesting array of approaches. At Appconomy (where I presently spend a majority of my time), the approach to credibility is based on the power of strong ties and close-knit groups. Other relatively new mobile apps (from teams outside of Austin) with a similar bias for strong ties and groups that have received good download activity are GroupMe and Path.

Whereas Path is focused on photo-sharing and GroupMe is focused on efficient group texting (and on-the-fly conference calls), Appconomy’s first app is focused on providing an effective, single app to manage one’s multiple communications channels, e.g., email, Facebook, and Twitter. All three apps, and others like them, are a nod to the pragmatic reality (which a broader body of research supports) that we all engage with a relatively small number of others, day-in-and-day-out, to get our work done and that we trust for ideas, feedback, and information.

Facebook further endorsed the power of groups through the introduction of Facebook Groups, among its many new features revealed during the fourth quarter of 2010. It will be interesting to see how this capability is increasingly leveraged by Facebook app developers, like Austin-headquartered Dachis Group.

Other approaches to managing credibility range from solutions that trust the power of user-generated content, with big (Bazaarvoice) and little (SocialSmack) players, to solutions that rely more on conventional legal forms of detection and prevention of fraudulent sources, like those from CSIdentity.

No doubt as new mobile technology products and more powerful social apps give rise to the enterprise of one, we’ll see more investment in start-ups that help you confidently power your personal economy. Let us know if you have a favorite example of such a mobile and/or social app, whether it hails from Austin or elsewhere.

Austin Apps to Power Your Personal Economy

Dachis Group Acquires Archrival

This morning Dachis Group announced the acquisition of a youth marketing consultancy / agency based in Lincoln, Nebraska named Archrival. If you want a small example of how innovative these people are, just check out their new website that launched today. It’s one of the most visually attractive websites I’ve seen in recent memory, and its cleverness makes me want to pick apart their code to figure out how they did a few things.


Archrival, like another firm we acquired a few weeks ago, was one of those first Facebook Preferred Developers. It’s client list reads like a “Who’s Who” of cool and unique brands. Kyle Busch, Red Bull, Shaun White Project X, Foursquare, and more. So what does this have to do with Social Business Design?

We have three major practice areas at Dachis Group, and one of them is our customer engagement practice. We consult with companies on strategies involving the acquisition and retention of customers, and eventually those strategies get turned into action plans that support and are aligned with the social customer strategies. It’s critical for us to be able to deploy the “best of the best” to help our clients execute on those tactics, and we’ve been building that up.

I figure after seeing some of the talent that we have these days, and reading a few Techcrunch articles, more people are going to start wondering what those “crazy social business guys down in Austin” are up to.

Dachis Group Acquires Archrival

Dachis Group Acquires Stuzo

I don’t often write about our news and announcements at Dachis Group because I don’t want to appear biased. After all, I’ve been working at the company for over a year now. But today we announced the acquisition of Stuzo, and I wanted to share the news here. With this acquisition, we now have an incredible boost to our customer engagement practice. When Facebook announced their “Preferred Developer” program, Stuzo was right there in the very first batch of companies allowed into the program. Stuzo’s technology allows advertisers to integrate promotions across multiple social platforms. Their high profile clients include The Coca Cola Company, Budweiser, HBO, and Chevrolet.

People ask me all the time about Social Business Design, and what we do at the Dachis Group. We help large organizations make the transition to being more social businesses. With today’s popular social networks, our clients want to fully embrace the new ways they can engage customers (and potential customers). Our consultants have been working on customer engagement strategies since the beginning of the company, but this acquisition now gives us some additional horsepower in terms of creative and technology execution that we previously did not have.

Several months ago, we announced the acquisition of XPLANE, the visual thinking company. They do some amazing work with some of the largest companies in the world. If you want a glimpse into the way that they think, and interact with companies, take a look at their new book GameStorming. It includes some incredible content from XPLANE founder Dave Gray, and Austin’s own Sunni Brown.

One of the most exciting things for me, personally, is seeing our company make the transition from thinking about the nature of a social business to actually helping clients become more socially calibrated. Not a week goes by that I don’t hear about a success story from one of our many talented consultants. It’s a great feeling to actually see a shift in business thinking, and positive business outcomes from our work.

Dachis Group Acquires Stuzo

Innotech Cheat Sheet

If you’re attending the Innotech conference at the Austin Convention Center on Thursday, here’s a brief guide to some of the great things happening during the day.

9:30am Room 11
Developing in the Cloud with Josh Baer.

Learn about cloud computing infrastructure, platforms and applications that you can leverage to reduce costs, increase reliability and improve productivity. Find out how to scale your application horizontally and be less dependent on monolithic SQL databases.

11:00am Room 12B
Innotech Beta Summit.

This is the 3rd year of the Beta Summit, and this year’s summit will feature some cool technologies from PetsMD, Social Agency, Gendai Games, BuzzStream, InfoChimps, and ge.la.to.

2:30pm Room 14
Social Business Design by Jeff Dachis.

Technological, social and work advances have created a new trajectory for the growth and development of businesses. These trends, when viewed as a whole, represent a shift towards distributed, collaborative and agile organizations which are able to surpass current barriers to growth in order to create new value. Doing so requires a fresh approach: Social Business Design.

4:30pm Room 19B
12th Annual IT Executives of the Year.

Hosted by Thom Singer, this event will recognize the private and public sector IT Executive of the Year and the Information Technologist of the Year.

5:00pm – 7:00pm Buffalo Billards
Innotech After Party Hosted by Austin Technology Council and Capital Factory.

Sponsored by Vaco Technology, join your fellow professionals for a special happy hour at Buffalo Billiards, just a short walk to 6th street from the convention center. This will be a great opportunity to network and exchange thoughts about the day’s events in a casual and fun environment. You can register here.

Innotech Cheat Sheet

Dachis Names Partners, Including Socialware

Dachis Group announced a select group of alliance partners today, including Socialware. Both companies are based in Austin. You may have read that I recently joined the Dachis Group, and I promise that the blog won’t become a platform for our news. But I think it’s significant that with a handful of partners in the announcement, that an Austin startup (Socialware) is in the alliance along with other great companies such as IBM, SocialCast, CoTweet, and Atlassian.

Socialware has been in stealth mode, but has updated their company website with a few more details. From the current website:

Socialware was founded by a group of individuals that is passionate about the idea of using public social networking tools such as Facebook, Twitter and Linkedin for productivity at work. We use these tools for sales prospecting, recruiting, employee engagement, project management, partner communication, and customer service and believe that all large enterprises should be equally tapping into this incredible opportunity. In short, we facilitate you unlocking the power of social networking for your employees.

You can read the full release  here, see a list of all the alliance partners, and also read the blog post about the alliances from Jevon Macdonald, one of our principal consultants.

Dachis Names Partners, Including Socialware