Experiment Engine, an Austin-based SaaS start-up, proudly announces the close of a $1 million seed round. Founder Collective, based in NY and Boston, joined the seed stage round with other notable support from Texas-based Mercury Fund. Two former E&Y Entrepreneur of the Year award recipients also participated: Dan Graham, CEO of BuildASign, and Rony Kahan, Co-founder of Indeed.com.
Experiment Engine offers a SaaS web and mobile optimization platform that allows enterprises to conduct A/B tests through a marketplace of conversion experts. By providing on-demand access to skilled conversion rate optimizers, Experiment Engine has helped early customers triple tests run per month and drive conversion gains averaging 20 percent. Experiment Engine will use the funds to expand the conversation optimization platform and drive sales/marketing initiatives.
According to Claire Vo, Experiment Engine’s CEO and Founder, “Having run hundreds of A/B tests over our careers, my co-founder and I have a first-hand appreciation of the true impact continuous optimization delivers. By closing this seed round, we have the resources to accelerate our business and deliver our optimization solution to marketers who want to truly ‘Always Be Testing.’”
Eric Paley, Managing Partner of Founder Collective adds, “Across our portfolio and across the web, we see companies driving huge gains in results thanks to site optimization. Unfortunately, finding the talent and development resources to iterate quickly is a huge obstacle for most companies. We see Experiment Engine as a turnkey way for online businesses to take optimization to scale without taxing limited internal resources.”
Furthermore, according to Aziz Gilani, Mercury Fund Partner, “We met the Experiment Engine founders through TechStars Austin and during the course of the program fell in love with the founding team. Experiment Engine hits the sweet spot of our portfolio, great founders going after a large target market with quick adoption by early customers.”