There is one awesome thing about having a really hip grocery store headquartered in your city; you get to be the test bed for new technologies. Especially if you are downtown at the flagship Whole Foods store.
Back in February of 2014, it was announced that certain stores were acting as a “lab” for Square’s new stand. Not the grocery checkout lane, but things like the sandwich counter and the coffee bar. Unfortunately just 3 short months later, Square quietly pulled their mobile app — Wallet — from the app stores.
Today Whole Foods Market announced that have hopped on the Apple Pay bandwagon. The checkout lanes have already been enabled with NFC, and now customers will find this convenience at the coffee bar, tap room, juice bar, and sandwich counter. If you’ve been living under a rock, Apple Pay is the new seamless payment technology announced by Apple, and available in the new iPhone 6.
“Our customers are going to love the convenience of Apple Pay, which will bring a faster, easier, more secure and private way to make purchases at Whole Foods Market,” said Walter Robb, co-CEO of Whole Foods Market. “We’re committed to providing innovative new choices and conveniences for our customers, and the ability to buy groceries with just a simple touch of a finger elevates convenience to a whole new level.”