We are doing a series of Q&A features around Austin-based companies that are launching their company or their product at SXSW 2014. If you’d like to be featured as well, please use the Submit News button. Today’s feature is with Adam Salamon, Chief Operating Office of Perk.
Q: Explain what you do in a way that my mom can understand?
Perk wants to be the credit card & wallet for kids, millennials, and beyond. Perk makes it easy to earn rewards like gift cards across any number of activities you do on your mobile device like watching videos, shopping, or searching.
Q: What was your “lightbulb” moment when you knew you had something?
We initially launched Perk as a rewards browser which was a difficult sell. Getting people to switch their web browser is no easy feat. Even then, we saw people going crazy for our brand and product. We decided to launch a multi-app strategy to give our members options for lighter weight, modular rewards apps that allowed them to enjoy our program without having to give up their browsing habits. That’s when we saw things really take off.
Q: Who are the hard working geniuses behind the company?
Perk is a team effort so no single person could take credit. We have a worldwide team that makes it possible including a dozen or so bright folks in Austin as well as a team of 40+ in our Bangalore, India office. Perk’s founders are Roj Niyogi (ex-SocialMedia.com) and Adam Salamon (ex-Bazaarvoice).
Q: What is the “secret sauce” that will make you shine above the competitors?
We are extraordinarily fast. We launched our first product to market in May 2013 and have since launched five apps across iPhone, iPad, Android, and now Windows Phone. We focus on ubiquity and creative, unique rewards based experiences that users can only find with us.
Q: The best advice we’ve received so far has been:
F*ck it. Ship it. In B2C, when you first launch, no one sees your first product and you have no real customers knocking at your door demanding you ship product. Once you launch is when the real work starts, when you see how users actually interact with your hunches, and whether there’s any viability in what you’re doing.