OneSpot, the content advertising company that combines content marketing with the power, data intelligence, and scale of online advertising today announced it has completed a $5.3 million Series A round of financing. Mohr Davidow Ventures led the investment round with participation from existing and new investors Mack Capital, RSL Ventures, Capital Factory and Bazaarvoice co-founder Brett Hurt. The investment brings OneSpot’s total funding since launching its revolutionary content advertising platform to $6.8 million and will help the company aggressively expand its sales and marketing efforts as well as broaden and accelerate product development. Mohr Davidow Ventures General Partner Bryan Stolle will join OneSpot’s Board of Directors.
The Series A financing builds on an exceptional year for OneSpot which saw a rapidly growing roster of clients, key executive appointments, and market momentum in the white-hot areas of native advertising, programmatic advertising and content marketing. OneSpot appointed digital content and marketing veterans from Time Warner, Demand Media and RichRelevance to the company’s executive ranks, and its client roster grew to include consumer and B2B brands such as Johnson & Johnson, Rackspace, Domo and Remington among many others.
“OneSpot’s offering is well-timed with the rapidly increasing demand for solutions that extend the reach of a brand’s content and drive business results,” said Bryan Stolle, General Partner with Mohr Davidow Ventures. “We believe the market will continue to see a shift of brand dollars to both content marketing and programmatic advertising as brands increase their reliance on content-centric programs and look to scale those efforts. OneSpot is a powerful solution for the industry and we are excited to collaborate with and support them as they work to build a great company in an exciting category.”
OneSpot’s platform transforms a brand’s portfolio of content into standards-based online ad “spots” which are distributed and retargeted to the right audience at the right time. At the heart of OneSpot’s solution is a proprietary Content Sequencing Engine, which uses machine learning and predictive modeling to sequence relevant content “spots” according to stages in the customer journey – thereby driving business results such as engagement, product consideration and leads.