Mass Relevance, the technology leader in social curation and integration, today announced that it has passed key company milestones as demand accelerates for social experiences that engage users and boost brand loyalty. As of May 15, the company’s platform has integrated 25 billion pieces of content into dynamic visualizations on digital displays ranging from TV and second screens through billboards, stadium displays, websites, mobile apps, conference centers and in-store displays.
The 90-person company now serves more than 250 clients who use Mass Relevance technology to create engaging brand experiences with real-time social content, constructing new opportunities to monetize and drive brand preference, participation and sales. In the past year, Mass Relevance has powered social experiences for the 2012 Olympic Games with NBC and Twitter; the 2012 elections with CNN and Facebook; the Pepsi Pulse, the centerpiece of Pepsi’s #LiveforNow campaign; and Doritos’ Tweet-powered #Boldstage concert at SXSWi.
“We’re very pleased to announce the latest in a series of significant milestones for Mass Relevance,” said Sam Decker, founder and CEO of Mass Relevance. “Over the years, we’ve pursued several business and technology innovations in service of our clients: Eighteen months ago, we became Twitter’s first partner licensed to re-syndicate content for display, partnered with other social platforms, and built the first-of-its-kind suite of turnkey social experience products. We’ve curated billions of social conversations and photos into the largest scale TV, brand and sport experiences. Our innovation continues with several patents pending and plans to double our R&D team over the next year.”
Mass Relevance: Client Success, Platform Innovation, Global Growth
Mass Relevance helps brands discover, integrate and display real-time social content as brand experiences that spark conversation and bring brands to life for consumers. The Mass Relevance platform seamlessly curates and integrates Tweets, posts and photos into dynamic visualizations that include interactive photowalls, leaderboards, Q&As, mosaics, streams, polls and more. Mass Relevance is the first Certified Twitter partner licensed to re-syndicated Twitter content for display (announced in 2011), and additionally curates social content from Facebook, Instagram, Google+ and YouTube.
In tandem with the 25 billion pieces of content milestone, Mass Relevance is also announcing key metrics in the following areas:
- Client Success: Mass Relevance has rapidly grown to serve 250 leading brands across consumer goods, retail, sports, publishing, entertainment and media. Mass Relevance serves 20 percent of Interbrand’s 2012 “Worlds Best Brands” as well as the big four TV networks. The company also works with the top four most social TV shows on broadcast TV (X Factor, Glee, American Idol, The Voice), as well as the top five most social single TV telecasts (2012 Grammys, MTV music video awards, Superbowl XLVI, the BET awards, NBA Finals). The company serves clients in the United States, United Kingdom, Australia, Brazil, France and Germany.
- Platform Innovation: Mass Relevance provides a powerful platform for brands to curate, integrate and monetize social integration into TV, web, mobile and large screen. The company currently offers a curation platform at unparalleled scale and more than 35 social experience products to help brands integrate social into any experience. Mass Relevance recently unveiled Dynamic Mosaic for Vine and other social content in motion. Mass Relevance is at the forefront of curating content from multiple sources that matter to brands and consumers, and most recently introduced new Facebook amplification and display capabilities.
- Global Expansion: Mass Relevance is rapidly scaling its operations to keep pace with its tremendous growth. The company grew revenue four times in 2012 (over 2011), and plans to double in 2013. Mass Relevance will open its first international office in London in May.