As the old saying goes, “I know only half of my marketing is working, but I don’t know which half.” It’s especially true in the world of social media marketing, where measurement of ROI is elusive. The popular listening tools, like Radian6 and BuzzMetrics, monitor a small fraction of the social web (enough for statistical significance) to determine consumer sentiment, but that falls short when trying to understand social campaign performance. Dachis Group launches their Campaign Performance Monitor today, which produces insights like the one below.
“Aside from the dead simple set up, unlimited multiple simultaneous campaign tracking capabilities, and real-time social campaign dashboards,” said Jeff Dachis, CEO and Founder, Dachis Group, “anyone wanting to generate gorgeous, ready-to-use, and up to the minute reports and presentations on the performance of your brand’s social marketing campaigns, can do so with Campaign Performance Monitor in just one click.”
“Answering the question, ‘What did we get for our social spend?’ typically results in labor intensive research and anecdotal justification,” said Erik Huddleston, EVP Product and CTO, Dachis Group. “Campaign Performance Monitor provides brand managers with the insight to scale their social engagement.”
Dachis Group‘s big data platform monitors 10 billion social behaviors and 50 million social signals daily for Global 2000 companies. If you’re company is part of the G2000, sign up for the Social Business Index for free to see your SBI score. A screenshot of the new tool is shown below.