Does Austin Have a Secret Society of Entrepreneurs?

We would be remiss if we didn’t check in with Larry Chiang, notorious party crasher, hacker of startup life, founder of the Austin Secret Society of Entrepreneurs, and author of What They Don’t Teach You at Stanford Business School. We asked him for an update on what he’ll be doing during SXSW 2012.

What’s new Austin!!

I wanted to shoot some updates, insights, invites and greetings all y’all’s way. Asse9 is Austin Secret Society of Entrepreneurs. If you’re not hacking life, you’re asinine.

I added a new email address chiang9 Phew!

Seriously, I want you to be curious about my momentum so u can get more value in this one pre SXSW blog post in AustinStartup. I do this by teasing you with entrepreneur ‘rabbit holes’. Leverage my momentum by going into the unknown by…

Copy Paste It

Chapter 2 of my video book is Copy Paste your way forward. I copy paste cite sourced my mentor’s book. See it at

Entrepreneur Jiu Jitsu

Benefit from a parade that is already going. Google “entreprener Jiu jitsu'”

Google Gua Gua Guacamole

Accelerate your startup because of it.

Yes it is a hack. Hack life like lines of computer code from the matrix. My column at Bloomberg BusinessWeek is most popular when I show people two steps beyond what all other VCs do with pattern recognition. I pattern replicate and help you pattern iterate.

NEWS: Raised a fund (err two)

Other VCs do seed. I do the sexier ‘pre-seed’. 🙂

I make entrepreneurs execute one Gua Gua Guacamole recipe before they get to pitch me. Oh and they have to blog it. See, I have this theory that 2-7 of my Gua Gua Guacamole entrepreneur recipes double your shareholder equity with no VC money. It’s my funds investment thesis.

I am gaming the system by having 600 undergrads in engineering learn these Gua Gua Guacamole recipes. And then help others pattern iterate. They will be my ad-hoc venture associates. Right now I have two… Math-wise, I have 598 to go. I will be lead generating young humans from college. Lead Gen is a job I’ve had since I was deans list in engineering at Urbana, Illinois.

Since last sxsw, I have regurgitated a book that Mark McCormack wrote into 14 chapters of non copyright protected content…
“What They Don’t Teach You at Stanford Business School”

I teach Lemonade Stands and Gua Gua Guacamole at a Stanford University class named ENGR 145.

Larry is Hosting 11 Events

At SXSW I am hosting you for 11 events. Ideally you’re in the startup community and curious about your transition from pre-entrepreneur to founder CEO…

Here are the 11 Larry Chiang sxsw events:

Hint: pay special attention to Pop-Up Accelerator. It’s a mega reward to journey-ing down this rabbit hole far enough to see a $11k comp.

Pop-Up Accelerator is a 90 minute slot to launch your company in a real world location at the convention center

Welcome to the rabbit hole. I’m your 6′ 5″ Asian tour guide.

Does Austin Have a Secret Society of Entrepreneurs?

4 thoughts on “Does Austin Have a Secret Society of Entrepreneurs?

  1. I don't get it says:

    I literally understood none of this.

    I did make an effort. I went to his YouTube page, which is a 7 minute commercial for a book that’s out of print.

    I googled “Gua gua guacamole”. The top result is a video Larry posted to CNN; it has a grand total of 5 views, and you can’t hear anything he’s saying.

    Then I checked out the events he’s hosting on Eventbrite. I saw a number of events where you pay $900 to RSVP, with Larry’s promise that you’ll receive $1000 when you show up. Huh? What? Why?

    Am I missing something?


    1. austinstartup says:

      Nope, you get it. Larry thinks so fast that his writing just can’t keep up. He’s a true character. A crazy visionary that us mere mortals can only begin to understand.


  2. Mark Piening says:

    Love the rant! I feel like I need to be halfway through SXSW at a late night party to digest some of the Alice in Wonderland madness here. But that would defeat the purpose – take the rant, hack out what you need, and throw the rest away to keep innovating.

    Larry, your pre-seed thinking is disruptive to the seed round mentality, and it’s good for everyone so keep driving the change! Better entrepreneurs early means higher values for them and less junk in the market for the rest of us.

    Bryan, thanks for getting Larry posted here.

    SXSW – the only place on earth where it’s uncool if you don’t have ADHD too.


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