Digby announced today the launch of Digby Localpoint, a revolutionary new mobile platform that enables location-based marketing, analytics and commerce for top brands. Through powerful web-style analytics into shopping activities at a brand’s physical locations and effective, targeted location-aware mobile messaging tools, Digby Localpoint enables brands to attract, influence, understand and own the relationship with their loyal customers across all channels.
How it works – Digby Localpoint enables brands to create geo-fences around their stores and other points of interest and embed those geo-fences into the brand’s app. Digby then leverages its patent pending technology to measure app engagement and events such as geo-fence entries/exists, store visits, UPC/QR Code scans and other key shopping-oriented events triggered through the app as the consumer visits the store and uses their smartphone to find and research products to enhance their in-store shopping experience. The brand can then deliver rich, targeted messages in real-time for these various events directly to the branded app through a robust marketing campaign creation and management system. Consumers can then buy through the commerce functionality of the app or in the store, enabling brands to take a significant leap forward in understanding and influencing the consumer’s multi-channel buying experience.
Localpoint can be added to a current branded app through a Software Developer Kit (SDK) or in a rich application developed by Digby. Digby will showcase Localpoint at the National Retail Federation (NRF) Big Show in New York City, booth #653.
“Multichannel retailers in particular should recognize that they need a twofold objective with their smartphone presences: enabling sales, but also serving store shoppers”1 stated report author Sucharita Mulpuru, VP and Principal Analyst, Forrester Research, Inc. “Because the primary use cases of mobile devices are to support multi-channel experiences (e.g., finding more product information in stores, identifying store locations), it is imperative to include multichannel sales influence in any mobile ROI estimates.”