In just under two months, when over 30,000 attendees come to Austin for the Interactive portion of the famous SXSW conference, there will be a new event to watch: Das IronGeek. To be held Tuesday, March 15, 2011, Das IronGeek puts competitors through a series of challenges. But in this case, the competitors are among the 1,500 press and bloggers influencers who attend SXSW, and the challenges come from a few of the 200+ companies exhibiting at the SXSW tradeshow.
The challenges are designed to be technology-related activities, things a “geek” would ideally know how to do and do well.
For the 2011 Das IronGeek, competitions to date include:
- A typing contest from Das Keyboard, creator of innovative technology products, including a world-renowned line of keyboards. Das Keyboard is also the presenting sponsor of Das Iron Geek
- MapQuest, Inc., which provides maps, directions and discovery through clean, simple and intuitive experiences, has a super-secret activity that will bring out the inner-child in all participants
- A smartphone use-case challenge from Houston-based Seidio, manufacturer of premium smartphone accessories
- A build-a-server competition from SoftLayer, a leader in on demand web hosting and data center services.
Additional participating companies and their competitions maybe added before Das IronGeek, and the roster of competing influencers will be revealed shortly too. Press and bloggers will go through the series of challenges Tuesday afternoon March 15, 2011, with the champion crowned at the SXSW tradeshow during the famous Block Party.
“We enjoyed being part of the test run of Das IronGeek in 2010 so much that we put our brand behind the whole idea for 2011 and onward,” said Das Keyboard co-founder Birgit Schroeder. “The goal is to bring a bit more buzz and excitement to the SXSW tradeshow floor, give attendees something fun to watch, and press a way to get involved with some healthy competition among peers and, of course, a way to showcase their “geekiness.”
Press and bloggers interested in competing, or covering, please contact Laura Beck. Details on Das IronGeek can be followed through out at @dasirongeek and #irongeek.