The annual Social Commerce Summit created by Bazaarvoice seems to just get better year after year. The attendance grows higher, the clever marketing continues to pour out, and the announcements are big. So what could get bigger than an announcement about a new product, and a search deal with Google?
Bazaarvoice announced that is has partnered with Google to share high-quality product review content from Bazaarvoice client sites on Google Web Search, Google Product Search, and Google AdWords ads. Now, retailers and manufacturers using Bazaarvoice can easily leverage their product review content to drive more high-quality traffic from Google, as well as provide brand exposure to qualified shoppers. Consumers benefit from immediate access to opinions from other customers as they research and complete purchases, adding relevance and authenticity. Bazaarvoice is Google’s first publicly integrated platform partner for product review content and is making the new capabilities immediately available to retailers and manufacturers as SyndicateVoiceTM for Search.
“In the past four years, there has been a tremendous change in consumer shopping behavior as people increasingly rely on information from their friends and peers to make purchase decisions,” said Brett Hurt, founder and CEO of Bazaarvoice. “Our clients’ innovative use of the voice of the customer has helped Bazaarvoice become one of the fastest growing technology companies today. Now, Google is affirming the power of social commerce with this partnership to integrate Bazaarvoice reviews content into Google.com – the heart of its business – as well as throughout product search and advertising vehicles. It is a big honor to be Google’s partner in this industry first, and this will be transformational for our retail clients and their suppliers.”