Appozite, an Austin-based startup and the creators of CheapTweet, today announced the launch of its new professional Twitter analytics service, TweetReach Pro. FutureWorks, a new media marketing and branding agency, has tapped TweetReach to provide the Twitter reach measurement for the agency’s campaigns. Appozite’s TweetReach provides insight into how far an idea travels on Twitter by searching the social network for all mentions of a search term – usually a keyword, link, hashtag or name – and generates a report with metrics about that term. This new offering, TweetReach Pro, is targeted at marketing, public relations, and social media professionals who coordinate Twitter campaigns.
Over the past year, PR and marketing practitioners have been using Twitter to help spread their messages, engage in conversations with their core audiences, and build a following for their brands and clients. Now, these professionals are being tasked to measure the success of those social media campaigns.
With the complexity and ephemeral nature of a tool like Twitter, it can be difficult to determine how many people saw or helped spread a particular message. TweetReach meets this need by providing key measurement metrics to help businesses know more about a Twitter campaign’s effectiveness. The metrics calculated by TweetReach provide a detailed analysis of an idea’s penetration on Twitter, including data about exposure and impressions. For heavier users of the service such as marketing and PR firms, TweetReach Pro provides in-depth, cost-effective analytics to measure the success and reach of Twitter campaigns.
“TweetReach is an essential part of any digital influence program,” says Brian Solis, Principal of FutureWorks. “TweetReach measures just that, the reach of your story on Twitter. As such, we rely on the ability to see how tweets are disseminated across the real-time network to ensure that our work is on point and relevant.” Solis is considered one of the preeminent thought leaders in social media and public relations.