ReachForce, the leading provider of 100% guaranteed, role-based contact lists, data cleansing services and analytics-based targeting software (SaaS) to laser focus lead generation initiatives, today announced the close of additional financing by Greenhill SAVP. The latest round of funding will go toward the hiring of sales, marketing, and product development personnel. This round will also allow ReachForce to expand its product lines to reach a broader segment of the B2B marketing industry.
Steve Brotman, Managing Director of Greenhill SAVP, and Kelly Gay, the former Chairman, President and CEO of KnowledgeStorm, will continue to serve on the board. Somak Chattopadhyay, Vice President of Greenhill SAVP, has also joined the Board of Directors. As a part of the funding, Suaad Sait will transition from CEO of ReachForce to Chairman of the Board. COO, Bob Riazzi, will assume the position of President and run ReachForce’s day to day operations while also joining the Board of Directors.
“We are excited to help propel ReachForce into this next phase of growth,” said Steve Brotman, Managing Director of Greenhill SAVP. “ReachForce is fortunate to have two great leaders in Suaad Sait and Bob Riazzi and we see a great opportunity to support Bob as he takes the reins and leads ReachForce to the next level.”
ReachForce delivers data services and software as a service (SaaS) solutions that enable B2B companies to target lead generation at the right buyers within the right companies. ReachForce software provides real-time analytics of CRM data by highlighting winning market segment ‘sweet spots’ and identifies unknown web visitors creating visibility into the right businesses to target. Additionally, ReachForce Data Cleansing Service analyzes repairs and appends prospect and customer contact information to maximize the effectiveness of an in-house database.
“We continued to validate the ReachForce value proposition and need for our products and services with over 100 new customer wins during 2009,” said Suaad Sait, ReachForce Chairman of the Board. “I look forward to ReachForce’s continued success under Bob’s leadership.”
“I am thrilled to lead ReachForce and am very excited about the great opportunities we have for our customers and employees,” said Bob Riazzi, President of ReachForce. “ReachForce is at the forefront of a hot growth market, we have a highly talented and passionate team, successful customers, and exciting new products on the horizon.” “We look forward to offering a broader set of data solutions and providing greater value to our customers.”