A slew of innovative companies are presenting today at the DEMO Conference in San Diego. One that caught our eye is the Austin-based Ge.la.to; it’s a free dating site that takes online dating to a whole new level and that makes Match.com and eHarmony.com look archaic. Users create a dating profile – in just two minutes – that’s distributed across a myriad of social media platforms, including Facebook, Twitter, Netflix, and Last.fm.
In other words, rather than create an ostensibly “ideal” profile like on typical dating sites – for instance, your favorite books are Jane Austen classics, yet you’ve only seen the movie “Pride and Prejudice” – users get to reveal their true selves, and, in real time. The site allows users to search for everything from “men in Austin, ages 25-35 who are Alabama football fans,” to those who have recently listened to Ben Harper’s newest hit song, to ones who have watched “Office Space” in the past week.
“This is a shift in the current online dating paradigm because it mimics how dating actually happens in the real world,” says the founder Steve Odom. “It’s dating for today’s Web users, for people who like sharing online and want a more transparent and authentic experience.”